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Keep Life Colourful

Over 40 years ago, we made Canada’s first-ever cooler. Since then, Seagram Coolers and Cider adds bold flavour to your life adventures.

Explore Our Products

Peachy keen in a can

Say hello to a refreshing flavour twist: our new White Peach Cider.

Discover White Peach Cider

Put the lime in
the coconut And drink it all up

Island Time Coconut Lime is sure to be your summer staple!

Discover Coconut Lime

New Product Alert

Introducing Island Time Coconut Lime

Our Island Time collection is growing! One sip of this cool coconut and zesty lime refresher and you’ll swear we found a way to squeeze in some sunshine. Treat yourself to a sun-kissed taste of the tropics.

Tell Me More

Our Story

Our original Wildberry Cooler made a juicy punch as Canada’s first cooler over 40 years ago — but we didn’t stop there.

Learn More

Join Us On Instagram

Take a peak at the online Seagram Coolers & Cider community to see our delicious drinks in action!

Seagram Island Time drinks
Seagram Original Wildberry
@drinkseagram